PRIVACY POLICY

Last updated: July 28, 2025

1) Overview

This Privacy Policy explains how Aurora Rose LLC (“Aurora Rose,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you use aurorarosellc.com (the “Site”) and our Services. We serve clients in California, Washington, and beyond.

2) Information we collect

  • Information you provide: name, email, phone number (including mobile), service area, and any details you submit via contact/booking forms, email, SMS, or phone, plus documents you choose to share.
  • Transactional information: appointments, invoices, and payment confirmations (we use third‑party payment processors; we do not store full payment card numbers).
  • Device & usage information: basic technical data sent by your browser (IP address, browser type/version, pages visited, timestamps).
  • Sensitive categories: We do not seek to collect “sensitive personal information.” If you voluntarily share sensitive details (e.g., education/IEP information), we will use it only to provide the requested Service and as otherwise permitted by law.

3) How we use information

We use information to:

  • Provide and improve the Site and Services;
  • Communicate with you (including confirmations, scheduling, and support);
  • Send optional marketing emails/SMS with your consent or as permitted by law (you may opt out at any time);
  • Comply with legal/administrative requirements and enforce our Terms; and
  • Protect against fraud, abuse, or security incidents.

4) SMS texting and email

  • SMS: By providing a mobile number, you consent to receive texts related to your inquiries or Services. Message/data rates may apply. Reply STOP to opt out; HELP for help.
  • Email: You can opt out of marketing emails by following the instructions in those emails or by contacting us.
  • We may still send non‑marketing, transactional messages (e.g., appointment updates) even if you opt out of marketing.

5) Cookies and tracking

We currently do not use third‑party analytics or advertising cookies on the Site. If that changes, we will update this Policy, implement consent tools where required, and provide choices to manage preferences.

6) How we disclose information

We may disclose information to:

  • Service providers/contractors assisting with hosting, scheduling, communications, payments, or record‑keeping (subject to confidentiality obligations);
  • Business transfers (e.g., merger, acquisition);
  • Legal and safety purposes (comply with law, respond to lawful requests, protect rights, safety, and property); and
  • With your direction or consent.
    We         do not sell or share personal information for cross‑context behavioral advertising as defined by California law. You may still exercise the opt‑out options described below.

7) Data retention

We retain personal information only as long as reasonably necessary for the purposes described—typically up to 24 months after last interaction—unless a longer period is required by law, dispute resolution, or tax/audit purposes.

8) Your privacy choices

  • Email marketing: Follow the opt‑out instructions in the email or contact us.
  • SMS marketing: Reply STOP at any time.
  • Access, correction, or deletion: Contact us to request access to, correction of, or deletion of your information, subject to legal exceptions.
  • “Do Not Sell or Share” opt‑out: Even though we do not sell or share personal information as defined by law, you may submit a request at any time (see Section 11).
  • Authorized agents: Where permitted, you may designate an authorized agent to submit requests on your behalf (we will verify authority).

9) Children’s privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information, contact us and we will delete it where required.

10) Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure.

11) California privacy rights (CPRA/CCPA)

California residents may have rights—subject to verification and legal limits—to:

  • Know/access categories and specific pieces of personal information collected;
  • Delete personal information we collected;
  • Correct inaccurate personal information;
  • Data portability for certain information;
  • Opt out of “sale” or “sharing” of personal information (we do not currently sell or share as defined by law, but you may still submit an opt‑out request);
  • Limit use/disclosure of sensitive personal information (we do not use it for additional purposes beyond providing Services); and
  • Non‑discrimination for exercising your rights.

How to exercise these rights:

  • Email: [insert privacy email]
  • Phone: [insert phone]
  • Webform (optional): [insert link if added]
    We will verify your request and respond within the time required by law. You may designate an authorized agent as permitted by law.

12) Washington note

Washington residents may have rights under applicable state laws. Contact us using the methods above; we will honor valid rights to the extent required by law.

13) International users

The Site is operated in the United States. If you access it from outside the U.S., you consent to the transfer of your information to the U.S., which may have different data protection laws than your country.

14) Changes to this Policy

We may update this Policy periodically. The “Last updated” date shows the most recent revision. Material changes will be highlighted on the Site or via direct notice where appropriate.

15) Contact us

Questions or privacy requests:

Do Not Sell or Share My Personal Information – Submit a request via the contact methods above.

ACCESSIBILITY STATEMENT

Last updated: July 28th 2025